Keeping CAKE in motion

Global parts distribution and technical support infrastructure
Branding
Web Design
Ecommerce
Warehousing
Man wearing VR glasses

CAKESERVICE.CO

Keeping CAKE in motion
Global parts distribution and hands-on technical support for CAKE riders.
Client
CAKE (via The Electric Company)
Released
Timeframe
1 month
Project Type
Global parts distribution and technical support infrastructure
Technology
E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations
CAKESERVICE.CO

Overview

We operate where CAKE products meet reality - handling the complexity of keeping vehicles running across markets.
cakeservice.co is built on direct interaction with riders, workshops, and partners. By combining global parts access with hands-on support, we turn fragmented service needs into structured, reliable operations.
Girl plays in the beach
Forest run
CAKESERVICE.CO

The Challenge

When CAKE entered bankruptcy, thousands of vehicles were left without support. Riders, retailers, and service partners lost access to spare parts, technical knowledge, and reliable service channels. What had been a global brand quickly became a fragmented ecosystem at risk of failure.
Black guy jump on the stairs
Girl doing workout
VR Glasses
Without a centralized solution, inventory was scattered and support disconnected. Even minor issues became critical, putting vehicles out of use and eroding trust in the brand.
CAKESERVICE.CO

The Solution

We combined global parts distribution with real technical support - delivered by people. By securing and managing a global inventory of over 100,000 CAKE components, we ensured parts availability. Through direct customer interaction - supported by e-commerce and AI-assisted diagnostics - we help riders identify, solve, and act on issues quickly.
Electronic gadget

E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations

Electronic gadget
Minimalist Audio Device
Our model blends structured logistics with human expertise. Riders don’t just find parts — they get guidance, troubleshooting, and resolution. This restores functionality, confidence, and long-term usability.
Woman workout in the gym

CAKESERVICE.CO

CAKESERVICE.CO

Results / Impact

cakeservice.co has re-established a functioning global support layer for CAKE — ensuring that vehicles remain operational, supported, and trusted.
Man wearing VR glasses
Global Inventory

CAKE spare parts managed and distributed

1K
Vehicles Supported

Active CAKE units maintained globally

10
Markets Served

Active distribution and support coverage

2

cakeservice.co demonstrates how a fragmented ecosystem can be stabilized and rebuilt through parts, knowledge, and direct interaction. This model extends beyond CAKE forming a repeatable approach The Electric Company can apply to other brands requiring reliable post-sales infrastructure.

CAKESERVICE.CO

Final thoughts

cakeservice.co proves that post-sales is not a support function - it’s infrastructure. By taking control of parts, knowledge, and customer interaction, The Electric Company transformed a collapsed ecosystem into a functioning global operation. The same model can be applied again and again - enabling brands to scale without owning the complexity of service, logistics, and support. We don’t just maintain vehicles. We build the systems that keep them running.

CAKESERVICE.CO

Credits

Sebastian Vocanac
Stefan Backlund
Tomas Lopes
Co-founder and COO
Co-founder and CEO
Mechanic
Team discussing the project

Keeping CAKE in motion

Global parts distribution and technical support infrastructure
Branding
Web Design
Ecommerce
Warehousing
Man wearing VR glasses

CAKESERVICE.CO

Keeping CAKE in motion
Global parts distribution and hands-on technical support for CAKE riders.
Client
CAKE (via The Electric Company)
Released
Timeframe
1 month
Project Type
Global parts distribution and technical support infrastructure
Technology
E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations
CAKESERVICE.CO

Overview

We operate where CAKE products meet reality - handling the complexity of keeping vehicles running across markets.
cakeservice.co is built on direct interaction with riders, workshops, and partners. By combining global parts access with hands-on support, we turn fragmented service needs into structured, reliable operations.
Girl plays in the beach
Forest run
CAKESERVICE.CO

The Challenge

When CAKE entered bankruptcy, thousands of vehicles were left without support. Riders, retailers, and service partners lost access to spare parts, technical knowledge, and reliable service channels. What had been a global brand quickly became a fragmented ecosystem at risk of failure.
Black guy jump on the stairs
Girl doing workout
VR Glasses
Without a centralized solution, inventory was scattered and support disconnected. Even minor issues became critical, putting vehicles out of use and eroding trust in the brand.
CAKESERVICE.CO

The Solution

We combined global parts distribution with real technical support - delivered by people. By securing and managing a global inventory of over 100,000 CAKE components, we ensured parts availability. Through direct customer interaction - supported by e-commerce and AI-assisted diagnostics - we help riders identify, solve, and act on issues quickly.
Electronic gadget

E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations

Electronic gadget
Minimalist Audio Device
Our model blends structured logistics with human expertise. Riders don’t just find parts — they get guidance, troubleshooting, and resolution. This restores functionality, confidence, and long-term usability.
Woman workout in the gym

CAKESERVICE.CO

CAKESERVICE.CO

Results / Impact

cakeservice.co has re-established a functioning global support layer for CAKE — ensuring that vehicles remain operational, supported, and trusted.
Man wearing VR glasses
Global Inventory

CAKE spare parts managed and distributed

1K
Vehicles Supported

Active CAKE units maintained globally

10
Markets Served

Active distribution and support coverage

2

cakeservice.co demonstrates how a fragmented ecosystem can be stabilized and rebuilt through parts, knowledge, and direct interaction. This model extends beyond CAKE forming a repeatable approach The Electric Company can apply to other brands requiring reliable post-sales infrastructure.

CAKESERVICE.CO

Final thoughts

cakeservice.co proves that post-sales is not a support function - it’s infrastructure. By taking control of parts, knowledge, and customer interaction, The Electric Company transformed a collapsed ecosystem into a functioning global operation. The same model can be applied again and again - enabling brands to scale without owning the complexity of service, logistics, and support. We don’t just maintain vehicles. We build the systems that keep them running.

CAKESERVICE.CO

Credits

Sebastian Vocanac
Stefan Backlund
Tomas Lopes
Co-founder and COO
Co-founder and CEO
Mechanic
Team discussing the project

Keeping CAKE in motion

Global parts distribution and technical support infrastructure
Branding
Web Design
Ecommerce
Warehousing
Man wearing VR glasses

CAKESERVICE.CO

Keeping CAKE in motion
Global parts distribution and hands-on technical support for CAKE riders.
Client
CAKE (via The Electric Company)
Released
Timeframe
1 month
Project Type
Global parts distribution and technical support infrastructure
Technology
E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations
CAKESERVICE.CO

Overview

We operate where CAKE products meet reality - handling the complexity of keeping vehicles running across markets.
cakeservice.co is built on direct interaction with riders, workshops, and partners. By combining global parts access with hands-on support, we turn fragmented service needs into structured, reliable operations.
Girl plays in the beach
Forest run
CAKESERVICE.CO

The Challenge

When CAKE entered bankruptcy, thousands of vehicles were left without support. Riders, retailers, and service partners lost access to spare parts, technical knowledge, and reliable service channels. What had been a global brand quickly became a fragmented ecosystem at risk of failure.
Black guy jump on the stairs
Girl doing workout
VR Glasses
Without a centralized solution, inventory was scattered and support disconnected. Even minor issues became critical, putting vehicles out of use and eroding trust in the brand.
CAKESERVICE.CO

The Solution

We combined global parts distribution with real technical support - delivered by people. By securing and managing a global inventory of over 100,000 CAKE components, we ensured parts availability. Through direct customer interaction - supported by e-commerce and AI-assisted diagnostics - we help riders identify, solve, and act on issues quickly.
Electronic gadget

E-commerce Inventory & logistics systems AI-assisted diagnostics Customer support operations

Electronic gadget
Minimalist Audio Device
Our model blends structured logistics with human expertise. Riders don’t just find parts — they get guidance, troubleshooting, and resolution. This restores functionality, confidence, and long-term usability.
Woman workout in the gym

CAKESERVICE.CO

CAKESERVICE.CO

Results / Impact

cakeservice.co has re-established a functioning global support layer for CAKE — ensuring that vehicles remain operational, supported, and trusted.
Man wearing VR glasses
Global Inventory

CAKE spare parts managed and distributed

1K
Vehicles Supported

Active CAKE units maintained globally

10
Markets Served

Active distribution and support coverage

2

cakeservice.co demonstrates how a fragmented ecosystem can be stabilized and rebuilt through parts, knowledge, and direct interaction. This model extends beyond CAKE forming a repeatable approach The Electric Company can apply to other brands requiring reliable post-sales infrastructure.

CAKESERVICE.CO

Final thoughts

cakeservice.co proves that post-sales is not a support function - it’s infrastructure. By taking control of parts, knowledge, and customer interaction, The Electric Company transformed a collapsed ecosystem into a functioning global operation. The same model can be applied again and again - enabling brands to scale without owning the complexity of service, logistics, and support. We don’t just maintain vehicles. We build the systems that keep them running.

CAKESERVICE.CO

Credits

Sebastian Vocanac
Stefan Backlund
Tomas Lopes
Co-founder and COO
Co-founder and CEO
Mechanic
Team discussing the project
Circle icon

We build what powers the shift.
Infrastructure for iconic electric machines.

Building and scaling electric infrastructure across brands, distribution and service.

Team working in an office watching at a presentation
Circle icon

We build what powers the shift.
Infrastructure for iconic electric machines.

Building and scaling electric infrastructure across brands, distribution and service.

Team working in an office watching at a presentation
Circle icon

We build what powers the shift.
Infrastructure for iconic electric machines.

Building and scaling electric infrastructure across brands, distribution and service.

Team working in an office watching at a presentation

We are currently based in Stockholm

Globe icon

Timezone (GMT+1)

Stay ahead of the shift

Insights, partnerships and market developments in electric mobility.

We respect your inbox. No spam, just valuable updates.

Offline

The Electric Company Europe AB Karlbergsvägen 72a 11335 Stockholm

We build and operate infrastructure for electric mobility. From distribution to aftersales, across Europe.

© 2026 The Electric Company
Chevron up

We are currently based in Stockholm

Globe icon

Timezone (GMT+1)

Stay ahead of the shift

Insights, partnerships and market developments in electric mobility.

We respect your inbox. No spam, just valuable updates.

Offline

The Electric Company Europe AB Karlbergsvägen 72a 11335 Stockholm

We build and operate infrastructure for electric mobility. From distribution to aftersales, across Europe.

© 2026 The Electric Company
Chevron up

We are currently based in Stockholm

Globe icon

Timezone (GMT+1)

Stay ahead of the shift

Insights, partnerships and market developments in electric mobility.

We respect your inbox. No spam, just valuable updates.

Offline

The Electric Company Europe AB Karlbergsvägen 72a 11335 Stockholm

We build and operate infrastructure for electric mobility. From distribution to aftersales, across Europe.

© 2026 The Electric Company
Chevron up